What are UTM parameters?

Tags added to a URL (utm_source, utm_medium, utm_campaign, etc.) that analytics tools read to attribute traffic to a specific campaign.

Which fields are required?

Source, medium and campaign are the standard required trio; term and content are optional.

No — the URL is built in your browser.

Build campaign tracking URLs with UTM parameters (source, medium, campaign…) and copy the final link — for analytics.

Website URL

Campaign source *

Campaign medium *

Campaign name *

Campaign term (optional)

Campaign content (optional)

Your campaign URL

Enter a URL and campaign details…

Built in your browser — nothing uploaded.

Processed 100% in your browser — nothing you enter here is ever uploaded.

Tag links so Google Analytics shows which source and campaign drove visits.

Use consistent UTMs to compare email vs social vs ads.

Know exactly which post or ad led to a signup or sale.

Paste the URL of the page you're promoting.

Fill in the campaign source, medium and name (term and content are optional).

The tracking URL builds instantly at the bottom.

Copy it and use it in your ads, emails or social posts so analytics can attribute the traffic.